Services
Successful creative projects turn passive viewers into active participants. At Minus Plus Multiply, we do this by finding harmony between creativity, clarity and simplicity.
We understand that every project is unique. That is why we work closely with you to understand your objectives, audience, and intentions. We develop strategically aligned creative solutions that bring your projects and ideas to life.
With our extensive experience and diverse capabilities, we provide a comprehensive range of creative services.
Brand + Identity
Your brand identity reflects you, your values, and your purpose. A strong, clever, recognisable visual brand connects you to your audience on an intellectual and emotional level. Whether you are wanting to build from scratch or evolve an existing brand, we are here to help you leave a lasting impression on your audience.
Together we work to understand your vision, target audience, and market position. We develop concepts, refining and strengthening the identity into a professionally crafted visual reflection that captures your vision.
More than a logo, your brand is a holistic representation across all touchpoints that best represents you when used harmoniously and consistently. We develop brand guidelines that provide a comprehensive framework to ensure your visual identity is effective across every communication.
Print + Digital Design
From stunning marketing materials to digital assets, we create designs that communicate your project or brand's unique story, guided by the science of visual design.
Captivating and engaging visuals are crucial when making an impact digitally. By aligning the digital design with your brand and objectives, we are here to help you stand out online.
While digital marketing is essential, the power of print should not be underestimated. From packaging and publications to posters and merchandise, be present and visible wherever your audience may be. To make an impact in the physical world, we have partnered with some of Australia's best print suppliers to deliver an exceptional quality product. We are here to provide an exceptional service from conception through to delivery.
Advertising + Marketing
Creating great content is part of a holistic solution. Through tailored advertising and marketing strategies for online and physical locations, we have the expertise to craft visually appealing content, and get it seen by your audience.
Our work is informed by an analysis of your requirements and objectives, and a solution is crafted based on the most effective platforms for your needs. An adaptive, agile campaign design methodology allows us to learn from results, test hypotheses, and further enhance the campaign to ensure your content reaches its audience.
We are connected with some of Australia's leading advertising networks and can tailor a solution that targets your audience while also being cost-effective.
Website + App Development
Once upon a time, your website was often the first thing your audience saw about your brand. These days, while social media is often the first introduction that allows your brand to ask the question, your website provides the answer and "seals the deal".
We know how impactful a website is when it comes to first impressions, so we aim to make your website count. We specialise in building websites that engage your audience and drive your project forward. We are focused on creating visually stunning, highly functional, and user-centric digital solutions.
Our app development services are geared towards creating engaging, intuitive, and feature-rich applications for web, iOS and Android. Whether you need a consumer-facing app or a specialised business tool, we deliver solutions that drive engagement and add value — from initial concept to final launch.
Search Engine Optimisation
A well-crafted website is only effective if your audience can find it. Search engine optimisation (SEO) ensures your website can be found easily. More traffic equals greater chance of increased conversions and sales.
Through our scientific strategic approach, we identify key objectives and develop a strategy that aligns with search engine best practices. We research, identify and understand the terms and phrases your target audience uses. We examine your content and structure to ensure it is relevant and valuable. We also consider strategies for improving your online reputation, including: acquiring backlinks, social media, and content promotion across multiple platforms.
Knowing where to find you online might also mean knowing where to find you in the physical world. Local search, map visibility and customer reviews are vital for increasing foot traffic and generating leads.
Motion Graphics + Video
Breathe life into your project through dynamic animations and motion graphics that captivate and engage. Motion graphics and video content increases engagement while improving and guiding comprehension of your key messaging and narrative.
We have partnered with some of Australia’s best videographers, photographers and film makers to produce expertly shot content, directed and edited by our team.
Strategy
We understand the value of research, careful planning and effective strategy design. Our strategic consulting services form part of our holistic creative service offering and are designed to drive success through insightful analysis and informed decision-making, helping you navigate the complexities of your industry and achieve your project or business goals.
Through detailed audits and reviews, we uncover opportunities for improvement and growth. We harness the power of research and data to provide actionable insights that guide strategic decision-making and foster continuous improvement.
Production
Transforming concepts into compelling creative works is what we do best. Our production services encompass art direction, creative direction, concept development, and content creation, ensuring every project is meticulously crafted to deliver results that have impact.
We create visually stunning and cohesive work, overseeing the creative process from concept to completion, ensuring that every project is aligned with your strategic goals and creative vision.
Our holistic approach integrates design, strategy, research, technology and innovation to create work that resonates with your audience and achieves your objectives.
Social media
Social media is about grabbing attention — and keeping it.
We specialise in crafting compelling social media content that attracts views and drives engagement. From stunning graphics to strategic social campaigns, we create content that tells your story and connects with your audience on a deeper level.
A strong online presence is one that is carefully curated and considered. Understanding what, when and where to post, can accelerate growth and get your content seen by the right audience (not just a bigger audience).
We create social content that is visually appealing and reflects your brand identity. By learning about you and your objectives, and conducting research into your target audience, we are able to craft a tailored social media plan that is eye-catching, engaging and optimised for your market/sector.